Case Study 2


Case Study 2:  Rogers, MN

The homeowners took pride in building this walk-out rambler which from the front door opens to a large foyer leading to the great room with vaulted ceilings.  A pentagon shaped window at the far end of the room overlooks a pond.  There is a wall of built-ins with a fireplace on the left and to the right of the great room opens to an informal eating area and kitchen with a dividing oak railing.

The fireplace is one of three focal points of the room, and is the most overlooked focal point.  The amount of clutter throughout room detracts the eye from discerning there is a fireplace within the built-ins.  The beauty of the built-ins is not seen and is covered up by items on top of and on the shelves.  The furniture placement draws the eye away from the built-ins and fireplace leading to the window.  However, the window is not accessible for a potential buyer to walk up and look out due to furniture placed in front of windows.

The primary goal is to bring attention to the focal points within the great room by packing up clutter, addressing furniture placement, and creating a sense of balance.

Before

After

The first item that is seen in this room is the back of the love seat, which is uninviting and obstructs the flow. The bookshelves on the left are full of knick-nacks and the far corner of the room holds a collection of vases that detract from the true focal points. Removing the rocking chair and overstuffed chair and changing the furniture arrangement to a V-angle toward fireplace not only directs attention to the fireplace, but also extends an invitation into the room. Strategically placing the three lamps opposite of each other balances lighting. Adding curtains to frame the window softens the room and makes it more inviting.

Before

After

The custom built-in shelving and fireplace lose their impact as focal points in the room because of the clutter on shelves. Although, this is a slightly different view point from the “Before” photograph, this image clearly shows that the two focal points having greater impact after staging. Knick knacks were removed from built-in shelves, and remaining items were placed to create symmetry and balance. The picture and silk flowers were removed from the fireplace mantel, and the arrangement simplified by placing a mirror with clean lines that coordinates well with the curtains and accent pillows.
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